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Transforming Lives: The Journey from Banking to Well-being

Updated: Sep 18, 2023

My relentless pursuit of balance and purpose inspired my journey into coaching and the establishment of Esonova Well-Being Campus.


Embarking on a Journey of Well-being and Entrepreneurship


After dedicating over two decades of my life to the demanding and fast-paced world of banking, I found myself at a pivotal crossroads. The journey started with ambition, saw me rise through the ranks, and often demanded every gram of my energy and dedication. Yet, as the years passed, I began to sense a profound need for change - not just in my own life but in the corporate world that had been my professional home for so long.


Discovering the Need for Well-being in Corporate Life


Throughout my corporate journey, I couldn't help but notice a significant gap in how well-being was addressed within companies. The relentless pursuit of success often came at the expense of personal well-being. The toll was palpable; I, too, felt the strain of a life that seemed perpetually out of balance. It was clear to me that well-being was not just a luxury but a fundamental necessity for individuals to thrive and companies to flourish.


As I began to incorporate well-being practices into my own life, I experienced a transformation. I found a renewed sense of vitality, purpose, and equilibrium. When I shared these discoveries with my managers, colleagues, and friends, I was heartened by their genuine interest and desire to learn more. It became evident that the need for personal and professional well-being was not exclusive to me but a shared aspiration.


A Lifelong Passion for Well-being


Reflecting on my journey, I realized that my fascination with well-being had been a constant thread throughout my life. From a young age, I had been deeply passionate about well-being practices, viewing them as complementary to conventional medicine and an essential part of a balanced life. This passion had been a guiding light, even during my years in the banking world.


The Dream of Entrepreneurship and Esonova Well-being Campus


But another dream had long taken root within me - the dream of entrepreneurship. I yearned to create something meaningful, a place dedicated to well-being where specialists and individuals interested in these topics could come together. It was a vision of a campus, not just a physical space, but a nurturing ecosystem for personal and professional growth.


Thus, Esonova Well-being Campus was born, the culmination of my aspirations and the realization of a dream. It's a place where we can collectively explore well-being, where specialists can share their expertise, and where individuals can embark on transformative journeys of self-discovery.


In this new chapter of my life, I have chosen to become an Executive Well-being Coach to guide professionals in their quest for holistic well-being. Through Esonova, I aim to foster well-being in companies, supporting individuals in pursuing a balanced, purpose-driven life.


This journey represents a convergence of my passion for well-being, my desire for entrepreneurship, and my commitment to making a meaningful impact on the lives of others. It's a journey I embark upon with a sense of purpose, optimism, and a deep belief in the transformative power of well-being. Let us build a healthier, happier, and more balanced world, one well-being journey at a time.


With gratitude and enthusiasm,

Alexandre Heinrichs

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